Nintendo’s Super Mario defies gravity with help from oOhproduce!
July 13 2010, 2:36 pm | | 4 Comments
Motorists will probably look twice when driving past Nintendo’s new outdoor billboard to launch Super Mario Galaxy 2 on Wii this month.
The creative, via Leo Burnett Melbourne, features Mario riding Yoshi in the sky, on billboards that appear to be lifting up into the air, made possible by a special build executed by oOh!’s specialist production team. The creative extension is one of a series of executions being used to promote the game.
Leo Burnett worked closely with the team from oOh! to turn the simple, but effective, idea into a reality.
The Nintendo out-of-home billboard campaign will run across Sydney, Melbourne and Brisbane this month.
Media Agency: Carat
Creative Agency: Leo Burnett
Media Supplier: oOh!media
4 Comments
Yet again, no credits. This is becoming so tiresome. I’d really like to know who did this? Is that too much to ask. This is a site for PR isn’t it?
Do the mario. Again.
Motorists will probably look twice, punch themselves in the face, drive off the road and die.
oOh what a fail