nib appoints SLIK as creative production agency following a competitive pitch process

Independent creative agency SLIK has added nib, one of Australia’s fastest-growing health insurers to its rapidly expanding client roster.

SLIK has won a competitive pitch to assist nib in its new brand positioning as a proactive health partner that supports all Australians so they can live happier, healthier lives.

The independent creative agency will be responsible for creative rollout, extensions and content development for nib’s new ‘Health First’ campaign, with ongoing work over the next three years.

Says Chris Donald, head of marketing at nib: “SLIK impressed us from the start – they’re passionate, shared innovative ideas and delivered impressive outcomes on short production timelines. It’s these qualities which perfectly complement our existing partners and way of working.”

Says Sarah Wood, general manager at SLIK: “This new nib partnership is a great match for SLIK, playing to our strengths in executing large-scale campaigns with creative skill, efficiency and technical excellence. We’re proud to be an extension to the nib team and can’t wait to get stuck into some exciting new work.”

With creative strategy led by BWM Isobar, SLIK will be responsible for the execution of nib’s future campaigns and content across platforms such as radio, OOH, digital, social and more.

SLIK has enjoyed recent success with an expanded portfolio across categories including charity, construction and superannuation, with key clients such as Qantas, Nine, Active Super, Redkite, and Australian fintech Basiq.