News Limited Australian Cannes Young Lions Competition 2010 – deadline: April 12

Entries close on 12 April, 2010 with winners revealed at a cocktail reception on 20 May, 2010.

The deadline for entering the 2010 News Limited Young Lions competition is fast approaching, with the search on for the best young advertising and media talent to compete. Open to entry in each state, the competition challenges young professionals who are at the start of their careers in the media, advertising and marketing communications industry.

Its aim is to identify the hottest upcoming talent from Australia to goon and compete against other national representatives in the worldwideYoung Lions Competition held in Cannes at The International AdvertisingFestival in June.

The News Limited 2010 competition has undergone some exciting changes to better prepare the ultimate winners for the Cannes experience. This year the competition will follow a first and second round format across the media, print and cyber categories.

• The first round will challenge entrants to develop a response to a brief by the entry deadline, these will be judged by panels of industry specialists to determine finalists. Importantly entrants into the cyber category are only required to storyboard their idea in the first round rather than creating a live execution online.

• Selected finalists for all three categories will go on to compete in the second round where a 24-hour brief will be issued, simulating the Cannes Young Lions format.

• Conducted by Metta Group, all media finalists will receive a one day ‘High Impact Presenting’ program, focused to develop each presenter’s authentic style to maximise impact for the remainder of the competition and their career.

• A team of six winners (two from each of the Media, Print and Cyber categories) selected from the 24 hour challenge will represent Australia in Cannes.

Winning teams will receive return flights to Nice, accommodation and a Young Lions registration to the Cannes Festival with access to all the seminars, awards ceremonies, showcases and the Young Lions party. The Young Lions registration also allows them to participate in the Young Lions Zone which includes ten master classes and interactive kiosks showcasing winning work from the worldwide Young Lions competitions. 

2010 is News Limited’s third year of association with the Cannes Advertising Festival as the official Australian representative and their support of the Young Lions competition demonstrates their commitment to fuelling creativity within the media and creative communities.

Says News Limited’s Group Director of Marketing: Advertising and Integration Garth Agius: “After winning Gold with the media team in Cannes last year, we’re eager to start the hunt for talent in 2010”.

“With two rounds of competition including a 24-hour brief for media and creative, we’re excited and confident this year’s competition will uncover the hottest young talent to take to Cannes and hopefully produce another gold winning team.”

Key competition dates:

April 12  Closing date for media and creative entries

April 19  First round judging

May 3   Finalists announced

May 10  24 hour Print and Cyber brief

May 19  24 hour Media brief

May 20  Winners announced for each category

June 20   International Advertising Festival Cannes   

Further competition details including entry guidelines, eligibility, details of the briefs and key dates can be viewed online at the Oz Cannes website. Entries close on 12 April, 2010 with winners revealed at a cocktail reception on 20 May, 2010.