News Corp Australia celebrates 10 years of 1 Degree environmental sustainability initiative
News Corp Australia is celebrating the 10th Anniversary of 1 Degree – the company’s environmental sustainability initiative – with an innovative campaign engaging employees, business partners, advertisers and suppliers to take small steps, to make one degree of difference for the environment.
Says Michael Miller, executive chairman of News Corp Australasia: “The philosophy of taking small steps for significant change is how our business achieved a carbon footprint reduction of 39%, which is the equivalent of taking 14,865 cars off the road or charging 21.8 million iPhones every day.
“Our sustainable paper and printing program is a recycling success story. We have achieved Zero Waste at all major print centres around the country. That is over 98% diversion from landfill.
“I’m extremely proud of everything we’ve achieved in the last 10 years with 1 Degree. Our environmental credentials are an important part of our company’s DNA. It’s critical to who we are and what we stand for.”
Says Dr Tony Wilkins, head of environment, News Corp Australia: “A significant part of 1 Degree is our engagement program with partners, suppliers and the community to advance environmental outcomes beyond News Corp Australia.
“The success of 1 Degree’s philosophy remains true today, and is evident in the many and varied steps we have taken individually and collectively to help News Corp Australia achieve outstanding results over the past 10 years.”
Celebrating in Sydney this week, News Corp Australia ran a sustainability showcase, featuring pop up shops, expos, activities, workshops and keynote presentations from the founder and programme director of Circular Economy Australia, Candice Quartermain and the CEO of Planet Ark, Paul Klymenko.
BMW showcased its i8 electric sports cars, with the opportunity to win one for the week. Staff were encouraged to bring their children into the office to enjoy Taronga Zoo’s zoomobile, and the marketplace featured pop up shops from leading sustainability brands including Upcycle Studio, Tread and Pedals, iBark, the Elephant Emporium, BMW, Source Wholefoods, Chargepoint, Maxxia, MobileMuster, Cornersmith, Bikenblend and Planet Ark.
One degree branding and messaging has overtaken all screens, lift monitors and billboards across the company.
Ten thousand copies of a special edition 10th Anniversary newspaper, printed with sustainably grown and regrown certified pine and recycled fibres have been distributed nationally, celebrating the achievements of 1 Degree over the last 10 years. Staff are encouraged to enjoy the newspaper, then recycle it.
And News Corp Australia employees are invited to write in with something small they could do in 10 minutes, that would add up to a big change for the environment. The winner will receive a $1,000 Qantas travel voucher and Gold Status Frequent Flyer upgrade.
For more information about 1 Degree, go to www.1degree.com.au.
2 Comments
Meanwhile, having spent most of those ten years producing editorial views that have done anything but be helpful to action against climate change. Apart from the 5 minutes around 2007 when this was initiated and they were actually constructive – before the big guy changed his mind again.
Congratulations News Corp Australia for your 10 year anniversary. I like that staff are encouraged in recycling. This is what all people must do, to keep our environment clean.