New PETA ad features an aged Gillard reflecting on the suffering of animals in live export
A new campaign showing Australian Prime Minister Julia Gillard as she might look in 40 years has been created for People for the Ethical Treatment of Animals (PETA) Australia.
The compelling ad aims to illustrate that if Gillard and the government fail to ban live exports, 160 million sheep and cattle will suffer and die over the next 40 years on crowded, filthy ships and in overseas abattoirs.
The controversy over live exports flared recently after images of animals tortured in Indonesian abattoirs were shown by the ABC.
The government reacted to the public outrage by suspending live exports to Indonesia but then resumed them a month later with no effective change in animal welfare provisions.
Says PETA director of campaigns Jason Baker: “Gillard’s and the government’s actions to protect sheep and cattle from the horrors of live export have been virtually non-existent. If Ms Gillard continues to turn her back on this national embarrassment, in 40 years, her legacy will be stained by the blood of 160 million animals whose intense pain and suffering could easily have been avoided.”
Sheep die by the tens of thousands each year when they are crowded together on multi-tiered, open-decked ships for voyages across thousands of kilometres of sea, during which the temperatures regularly reach more than 40 degrees Celcius. During these agonising journeys – which can take several weeks – many sheep die of starvation or heat exhaustion or are trampled by other terrified sheep.
A PETA US investigation revealed that sheep and cattle who survived the gruelling ocean voyage from Australia were dragged by their ears and legs onto trucks, kicked in their faces and hauled to backyard abattoirs, where their throats were cut while they were still conscious. These practices would be illegal if they were carried out in Australia.
11 Comments
40 years in the future? More like 10.
Lost opportunity.
Strong subject with a weak advertising concept.
Didn’t Ursa do exactly the same thing a few years ago?
Now there’s the hair colour she should be going for.
Really unclear messaging.
Clumsily written.
Why have they aged Jody Foster?
Come on guys.
I wish I had given a ‘flock’ …
Inspired!
Shocking footage from PETA…
Jody Foster that’s gold or Jody “Flock”ster such is there like for such a shit pun.
Seriously this subject is something that is extremely emotional for a lot of people and they run an ad that is visually flacid, the copy is clumsy and outdated, and the idea of 40 years 160 million is not the issue the issue is now.
This is a great ad for AWARD wannabees to pick as their bad ad and make it good.
Is she saying they died because she didn’t?