New Melbourne pizza store Over-Time Pizza targets creative industries with offer of a free pizza deal for one day only – this Thurs 14 June
A major Melbourne pizza chain has started up a new franchise called ‘Over-Time Pizza’, targeting the Melbourne creative community.
Over-Time Pizza manager Eddie Sparkes says he spotted a gap in the market when his copywriter brother complained about not being able to get quality pizza delivered to the agency late at night.
Register your agency (one free taste-test pizza per agency, please). Over-Time Pizza will deliver a free pizza to you on Thursday 14th.
Says Sparkes: “The creative industries are known for working long into the night when there’s a job to get out the next day. A serious hunger needs a serious pizza, so we are opening Over-Time Pizza on Thursday 14th June. I’m hoping the creatives will support us, so I will send a free pizza to any agency who registers before 5pm today.”
The store, based in Richmond, aims to be the ‘go to’ dinner option for people in the creative industries working back late, by targeting them specifically rather than the general public.
44 Comments
Choice.
This will be the first time I’ve been paid for doing over-time. Pepperoni Please.
Day made. Night made. Early hours of the morning made.
Free pizza? I knew those late nights would eventually pay off. Was hoping it would be a promotion, but this’ll do.
Pizza shop made for creative industry? It’s bound to make some dough.
I swear I had this same idea like 5 months ago!
I’ll support anyone offering me free pizza.
When’s Sydney getting one? We like free pizza too 🙁
What about Bris-vegas too?
More like, about time!
nice one but looks like a load of BS
no address collected nor requested in email
let’s see if it turns up or we get a virtual pizza
Just got my confirmation! It’s a real thing!
Can you get hot wings?
Awesome idea!!! I wish I worked in advertising!!
I have to wait until tomorrow? But I want free pizza now!
I’d laugh if you all got a folio in the pizza box, sans pizza.
I have a wheat allergy. Which sucks already. Now it double sucks.
If you can’t crack it in regular working hours you are not good enough to work in the first place. And worse, you are probably denying a job to someone more talented as you struggle to cope. Forget the pizza, you late night losers should be eating humble pie
if you think this is just going to advertising industries you are full of your own self importance. He would be targeting every vertical with their respective trade publication…… idiots.
2 billion on we’re not getting anything today
campaign was listed as in-house creative
but take a look at the html links on the confirmation email…leo burnett melbourne!
fess up now…
Nice work MADC … our pizza arrived early, is that a subtle hint to get the entries in earlier?
Hope all those doubters ordered an Aussie – ‘cos guess whose got egg on their faces?
Love it. Great idea!
My pizza is a call for entry. Nice one. Didn’t see that coming.
Ha…just got my pizza from the MADC. Delicious idea.
I am bereft. It’s 20 minutes past my delivery time and they are a no show. Zip. Squat. Nadda.
Where the fuck is my scam pizza, even if it’s fake I’m still hungry
Where’s my pizza?
Come guys. Has your Dominos super supreme never arrived late? Besides it’s free…give ’em a break.
Bellisimo! Nice work madc
Best Thursday this week.
Great award winning self promo there guys.
Do we know who the real pizza place was? It was good pizza.
Thanks MADC. Nice work on the barbecue sauce.
it arrivveddd!
Good one MADC.
thanks for the pizzaaaa
Bitten off more than they can chew?
Not me, my pizza didn’t arrive.
Well done on a clever CFE.
Can we order another one?
Clever idea from some clever lads
Thanks a bunch! Good pizza !
Clever MADC, now who was behind it?
i want free pizza again today dammit madc