Host campaign pushes Bankwest’s WA roots
Bankwest has launched a new campaign to promote its Western Australian heritage. Ironically the campaign for the bank – fully owned by eastern states headquartered CBA – was created by Sydney-based Host, and is spearheaded by a television commercial that was shot at the end of last year.
The campaign website – wa4ever.com – highlights the bank’s historical links and ongoing partnerships with Western Australia: “We’re really proud to have been a part of the fabric of WA for more than 115 years and we’re making a long lasting commitment to stay at the forefront of banking in Western Australia.”
The campaign comes in the wake of the Police & Nurses Credit Union’s aggressive push against ‘eastern states owned banks and building societies’ (Bankwest is owned by CBA).
6 Comments
More like happy wanking.
those kids toys makes me think it’s run by children.
Terrible. Come on Host, you are better than this.
I liked the last lot with the chainsaw and the wedding. Strangely compelling. And the Squirrel in the office was great.
But that is a shocker.
Talking about bank shockers see the new ANZ stuff in the tennis. Unfunny wallpaper. Come on M & C like Host you can do better.
That wasn’t M&C. That was DDB who did the ANZ stuff.
They took a brand that was actually doing some lovely work and dragged it through the dull, corporate mud.
Stick to bubblegum DDB. Lay off the big brands eh?