NAB puts business on the road to success
September 29 2010, 5:11 pm | | 9 Comments
An animated metaphor devised by The Bridge, Melbourne and produced by MRPPP, that dramatisesthe difference in ongoing support for Australian businesses between NABand other lenders.
9 Comments
So glad this ad is here, because every time I see it makes me so damn angry.
It has nothing to do with the creative. Other people can critique that.
But how can NAB and its agencies think it’s a smart strategy to boast about how much more money they’re ‘lending’ businesses right now when other (dare I say, more responsible) banks are tightening their underwriting standards as a result of fallout of the GFC clusterfuck???
I know more lending = more revenue and ultimately that’s all many banks and their directors give a shit about, but it just defies belief. Even if businesses want more money, can they actually afford it? Surely the reason most other banks are saying is “no” is because they don’t think so.
Greedy financial institutions dropping their trousers to take on risky loans is pretty much exactly how the sub-prime mortgage fiasco began in the first place.
I hear there’s a Clue shop opening on your street 5:57. Maybe you should go get one.
Dear 5:41AM, thanks for the advice. No, really.
I’ve worked in financial services for nearly 20 years. I have plenty of a clue thanks. Maybe you need one. Or maybe you’re just the Machiavellian strategist who came up with this bright idea in the first place? Grow a conscience and tell your masters to do the same.
Thanks Bernie Fraser’s love child. I’ll take on the creative.
VECTOR… Are you serious? We all know that Bank World is a surreal place. NAB have confirmed it.
Brand sounds so pleased with itself I can see the V/O guy with a huge hard-on in the booth.
NAB has been drilling this message for f&$kn ages… You drilled it in ages ago. I guess The Bridge obviously has trouble coming up with new messaging (or anything original). The best bit is COMMBANK hitting back with tactical response to this messaging.
Man, talk about burning bridges…
PS:
Loved the use of Shutterstock,,,
Look up 8:59! The sky is falling!
I’d suggest if you’ve worked in financial services for 20 years, you’re probably not very good at it. Most people in your industry have cashed their chips in and retired to the Bahamas by your age.
Maybe it’s the way you support your arguments with phrases like “it’s pretty much exactly…” and “ultimately that’s all many…”
It’s hard to argue against powerfully vague absolutes such as those.
While we’re speaking about the GFC though, here’s a curly one: As someone with such immense experience in the financial services industry, notwithstanding your impeccable bloodlines, did you see it coming? And how many of your clients did you warn about it? What did you advise them to do?
Or are you just another one of those “Well in hindsight, yes, it was bleeding obvious” kind of financial advisors that we all find so exceptionally helpful?
Hey 11:41AM, let’s leave 8:59AM out of this.
Getting back to your latest comments…
Nothing vague about it I’m afraid. This stuff is certainly not just my opinion, if that’s what you’re suggesting. Go read some books or websites (you can read can’t you?) and you’ll see pretty quickly that that’s precisely how the GFC started.
Reckless, greed-driven banks and major financial houses lending way too much money to way too many people with no ability to repay their interest, let alone their loans, when the arse fell out of the US property market.
p.s. Didn’t realise I need to provide a bibliography on a blog. But try this one if you like. It’s a good read, they may even do an audio book…
“The Big Short: Inside the Doomsday Machine” by Michael Lewis (Allen Lane/Penguin Press UK, WW Norton & Co US).
p.p.s. Off to my beach house for the weekend actually. Not Bahamas, sadly. But Byron isn’t too bad at this time of year …
Seems like a doctor trying to attract patients by saying “look how much more medicine we give out compared to other doctors”.
I’ve worked at the agency in question, on the account in question, and let me tell you, creativity and originality was never in the picture.
Yes, NAB have been flogging this horse for some time, and the ad in question is very much client-driven.
Clearly also executed in the main agency’s creative style.
As for how responsible it all is, who cares?
It’s not our job to object morally about these things – but if you must, go do it somewhere relevant.
Here is hardly worth the typing.