myPlates give nod to BWM after 7-way pitch
Following a competitive pitch against seven other agencies, Belgiovane Williams Mackay, Sydney has been appointed as the advertising agency for myPlates, the New South Wales special number plates brand.
With billings of $15m over the next three years, the myPlates brief will see BWM work on a brand launch as well as ongoing advertising to promote the range of NSW special number plates.
Plate Marketing P/L was recently appointed as partner with the NSW Government’s RTA to manage and market all special number plate products in NSW. It has been charged with building the brand and creating products that appeal to a greater market segment.
myPlates Head of Marketing, Rod Cleary said: “BWM’s strategic approach to the myPlates brief was not only closely aligned with the business objectives for the brand, but also demonstrated a fast-tracked understanding of how to best position the brand to appeal to a much broader segment of potential customers. BWM’s strategic insights and creative capabilities coupled to make them a perfect fit for our aspirational brand and product range.”
BWM will create multi-platform communications for myPlates.
BWM CEO, Paul Williams said: “The myPlates initiative is destined to become a strong brand and our strategy will see us deliver big ideas across all aspects of online and offline media to drive the conversation among consumers.”
4 Comments
The other ideas must have been pretty ordinary.
$15m investment to advertise crap like 2FST4U?
DOUBT IT
And yet another loss for Saatchi & Saatchi Sydney, Seriously i dont even know how they can afford the rent at the moment, let alone the wages of the ones still hanging on.
Anybody want Emirates, Saatchi’s last client is probably up for grabs
Saatchi’s were never appointed as the agency for the business but did a couple of projects 5.29 PM so get your facts right.