My oath, more men should swear
September 15 2010, 1:10 pm | | 5 Comments
The White Ribbon Campaign is Australia’s only national violenceprevention campaign, and it is unique in that it focuses on raisingawareness to prevent violence against women among Australian men andboys.
The campaign, created by Mike Newman, a former Saatchi & Saatchi Sydney executive creative director and Simone Bartley, the agency’s former CEO, calls for men across Australia to swear, bysigning up to My Oath. They swear never to commit, excuse or remainsilent about violence against women. The pair created Australia’s first annual National Swear Day last year, which was a huge success. White Ribbon Day is November 25.
5 Comments
what a great brief. what a great cause. what a wasted opportunity.
sticking a few famous names on an ad doesn’t make it cut through or memorable … an idea does. come on peoples …. this deserves better.
‘Let’s finish what we started’ without the eye, Dear.
Self defence is the most important human right! The right to protect ones person , property, children & living space against anyone regardless of their gender is more important than pushing feminisim. Nice try!
We do not believe in violence against men women children or animals, why discriminate and insinuate that men are the perpetrators of violence.
What about women swearing the oath not to be violent against men or kill their babies or withold children from their fathers.
Just look in the papers this year.
As if this will happen
This gender based discrimination is not good enough.
Violence against men Australia says NO!
Come on you decent girls stand against the man haters and stand up for your men.
To reiterate we do not believe in violence against any living thing.
Gender based insinuations that men only are violent is offensive to us.
The papers prove otherwise.
Violence against men, Australia says no!