Mountain Goat answers the ‘Which Beer?’ question with pub poster campaign via Freeform
June 18 2011, 7:43 pm | | 1 Comment
Not many people know about Mountain Goat. So Freeform, Sydney decided to introduce drinkers to the brand, along with letting them know it comes from an independent brewery, rather than a big brewery jumping on the bandwagon.
Every drinker has experienced that moment where they are not sure which beer to order. This poster, designed to go in bars, taps into that truth, and has a bit of fun with it.
1 Comment
Cool. Would look good above urinals in pubs selling Mountain Goat. Maybe even a touch screen interactive type thing.
Some good Art Direction, and nice type. I think the copy feels a little average though, with some more love this could have really been brought to life. I like the swipe they took at major breweries in there – they should have taken more and injected more fun into them along the way.
Anyway, go Mountain Goat.