Mother’s eight ingredients promoted with integrated campaign via Smart Sydney
June 22 2011, 5:46 am | | 4 Comments
Mother energy drink, via agency Smart Sydney, has launched an integrated campaign to promote the product’s eight ingredients.
4 Comments
It seems as though Mother has been through so many re-inventions of the brand that it has absolutely no identity, particularly compared to V and Red Bull.
What is it that constantly makes it fail? Is it really just a poor product? Is it trying to get a foothold in an already oversaturated market? Will they eventually give up and just admit the patient is dead? I’m not being an ass, it’s just I’ve been watching this with interest since the product was first launched and I don’t think I’ve seen anything else given so many second chances.
Forget it Jake, it’s Coke Town.
The work has all been consistent.
Consistently terrible that is.
I would like know where the difficulties of making great ads are when it comes to this product. Is it the clients, the agency or the combination.