Mortgage Choice hopes to ‘make the right move’ with new campaign via Publicis Mojo, Sydney
August 15 2011, 2:32 pm | | 23 Comments
Mortgage Choice, via agency Publicis Mojo, Sydney, has launched a new integrated campaign titled ‘Make the Right Move’. Media includes TV, radio, print, outdoor and online.
23 Comments
This is the kind of work that gives the local industry a bad name. It’s like a particularly dull episode of Home and Away. Come on Australia, you can do better than this.
Looking forward to some decent abuse on this little gem.
Ah. So this is the shape of the brave post-Micah Mojo.
Solvency, here we come!
Just what the hell was that pile of shit!?!?!
Man… Publicis Mojo used to be good about 5 years ago.
Just sayin -you’re shit.
Ah so… Credits for this little gem?
Oh dear. The idea has obviously been stripped out of this. “you wont want to make a move without them” takes you to really funny, edgy and fertile territories – either the creative impetus was lost or someone, somewhere went belly up.
Words fail me; just like they failed the CD of Mojo. I mean why didn’t he say “Take this crap away, I’ll settle for ordinary but not for less”
Well, there’s one Micah wouldn’t have approved…
The mum looks about 10 years older than her son.
Not as bad as the ‘intelligence’ shite lowe did for aussie mortgages, but not far off.
I like it.
Just kidding. Thats the most offensive piece of shit I’ve ever had the misfortune to watch.
Middle of the road advertising for a middle of the road world. Perfect.
Err. The original scripts were actually very funny. Fortunately, I can’t lay claim
To having written this rubbish.
Honestly what does that all mean???? The client may as well saved the production money and run a logo for 30 seconds..cause that’s the only ‘trigger’ that might make you respond. Such a weak piece of communication & apart from that confusing.
Someone should not have left the ident on the start of the video…. bet everyone involved wishes to be anonymous too…
I assume the creatives responsible have asked not to be named in any PR. Wise move.
Can’t believe Gregor Jordan doesn’t want his name associated with this!
And Paul Battye…
Apparently some of the teams are jumping ship to follow their hero Micah.
Who is the girl in this commercial?
Who is the girl playing “Claire” in this commercial?, what a breath taking smile she has
Don’t feel as passionate about it as anonymous. I thought it’s okay, at least compared to boring bank ads who just focus on themselves..
Who is the girl that plays Claire?, she is stunning!