Mojo ‘Plays Melbourne’ for Tourism Victoria
June 19 2011, 5:39 pm | | 8 Comments
Melbourne is a creative, exciting, ever-changing city with extraordinary surprises to be discovered in every basement, rooftop and laneway.
Tourism Victoria is offering consumers in NSW a chance to ‘Play Melbourne’ and win a weekend for two in Melbourne, every week, for 52 weeks, at playmelbourne.com.au. The promotion is backed by a TV and online campaign via Publicis Mojo, Melbourne.
8 Comments
Mojo your credits are wrong. What a disgrace.
Last campaign Mojo will ever do for Tourism Victoria, sad but true. Apparently they flew in the big guns from Sydeny for the pitch, no Melbourne team to take in. They have more receptionists then they do staff. Sorry state of affairs.
Who put the credits together? The stayers taking the credit for the hard work of others, nothing surprises me.
Wouldn’t make me got to Melbourne. But then, I’m already there.
Makes me embarrassed to be a Melburnian.
What Melbourne would be like if only ad agency folk lived there. Would love to see Mojo’s vision for Geelong.
clearly there are wrong credits – how ungracious……too many people wo conceived the idea ignored.
Someone is shirtailing again, someone who joined Mojo well after this concept was born. It shows too, it’s nowhere near as good anymore. Time for a review I would think, before the momentum of the good stuff runs out.