MOJO Kombucha and Dr Joanna McMillan launch ‘Good Gut Guide’ campaign via The Lifestyle Suite

One of the original makers of kombucha in Australia has partnered with renowned nutrition scientist and accredited practising dietitian, Dr Joanna McMillan, to launch a campaign via The Lifestyle Suite, that educates consumers about the importance of good gut health.

 

MOJO x Dr Jo: Good Gut Guide, sees Dr McMillan discussing the importance of gut health, prebiotics versus probiotics, and why consumers should drink kombucha in a series of three videos for MOJO Kombucha.

Kombucha – a sparkling, fermented tea with living probiotics, organic acids and vitamins – is taking Australia by storm. A 2018 Nielsen study showed that increasingly health conscious consumers are seeking out low sugar beverages at a rapidly increasing rate.

 

MOJO Kombucha’s sales and marketing director, Andrew Buttery, believes the brand partnership with Dr McMillan – who is the official nutritionist of the Today Show and a presenter on ABC’s science show Catalyst – is a natural fit for MOJO Kombucha.

Says Buttery: “We’re thrilled to have Dr Joanna McMillan on board for this brand partnership.

“MOJO Kombucha contains an exclusive probiotic strain to optimise the drink’s gut-health benefits, so having one of Australia’s leading gut-health experts help us spread the word about the importance of good gut health is enormously beneficial for our brand.”

In September 2018, The Organic and Raw Trading Co, makers of MOJO Kombucha, was bought by The Coca-Cola Company, and is now distributed by Coca-Cola Amatil and stocked in supermarket chains nationally.