Mojo builds robot Kenneth to roam the streets to raise over $280k for Auckland City Mission
Case Study – Winter 2011 was a chilling prospect for the Auckland City Mission. In the wake of a global recession, times were tough. More Aucklanders than ever before were asking for help. The Auckland City Mission needed a hero, a superhero.
They got Kenneth. Publicis Mojo built Kenneth up from scratch to be the Auckland City Mission’s smallest ever fundraiser. As a robotic, flightless bird, Kenneth was fragile and vulnerable.
Then Mojo sent him out onto the streets, it wasn’t an easy mission. But soon enough, thanks to a fully integrated campaign people were lining up to help out.
Collection boxes were filled, donations were made via txt and website and you could even follow him on Twitter and Facebook.
Wherever he went, Kenneth made the news. Kenneth helped the Mission raise $288,055 from a city of just over 1 million people.
Enough to help those in need through winter. And enough to prove that Aucklanders don’t need a superhero – just something to remind them that we all need a little help.
3 Comments
Really?
Tweenbots are human-dependent cardboard robots that navigate the city with the help of pedestrians they encounter. Tweenbots have a destination displayed on a flag, relying on people they meet to read this flag and to aim them in the right direction to reach their goal.
http://www.tweenbots.com/
http://vimeo.com/22825752
i really liked it, great art direction.