Moccona and TheFARM invite romantics to “Go Somewhere Special” with iPhone App

TheFARM has created an iPhone application for Moccona that takes users on a romantic journey lead by candlelight, to a secret destination, planned out by their special someone.

The Go Somewhere Special App builds on the popularity of the Moccona Candles TVC, where a trail of candle filled Moccona jars lead a man through cobbled streets, until he finds him amour. Now, everyone can create a romantic journey with the iconic Moccona jars, and send their date to follow it.

Utilising the iPhone’s camera, mapping capability and augmented reality, the user is led by flickering candles through the streets, along a journey pre-set by their date.

Targeted at romantics looking for an unusual surprise in the lead up to Valentine’s Day, the Go Somewhere Special app creates a wonderful experience that reinforces Moccona’s ‘For Lovers… of Coffee’ heritage.

Since presenting the idea of the Go Somewhere Special App when they successfully pitched for the Moccona business last year, TheFARM has developed, designed, built and produced the app in-house, thanks to their talented and tireless team. The app sits within the Moccona Romantics Facebook page which has been highly successful since its launch at the beginning of the year.

Says Chris Pile, managing director, TheFarm: “It’s been great to take Moccona from their first digital campaign to an innovative iPhone app in just a few short months. It’s a joy to have a client that gets behind your ‘out-there’ ideas, and Moccona has been open to everything we’ve thrown at them. The Go Somewhere Special App has been a huge team effort, from selling in the creative idea, to research & development and through to build, and we’re thrilled to see the brand’s campaign move into the mobile world.”

Says Hilary Pulver, marketing director, Sara Lee Coffee & Tea Retail Australia: “TheFarm have done an amazing job of extending the existing Moccona campaign into the digital space, and now we’re delighted to see it move into the real world with the Go Somewhere Special App. Special moments are at the core of our brand positioning, so giving our audience the chance to create a romantic experience fits perfectly and invites a new generation to fall in love with Moccona.”

The Go Somewhere Special App is the latest example of boundary pushing creative the TheFARM has done for Moccona, after producing elaborate interactive page takeovers with synched banners and animated skins in a publishers first last year.