Mitsubishi marks 30th year in OZ with ‘You’ve got the love’ campaign via Clemenger BBDO, Sydney
August 27 2011, 6:05 pm | | 21 Comments
To celebrate its 30th Anniversary in Australia, Mitsubishi, via Clemenger BBDO, Sydney, has launched a new advertising campaign, including a TVC which featuring its range of cars.
21 Comments
Can anyone, and I mean anyone, possibly explain how repeating the words ‘love that car’ over and over and over and over until the end super constitutes an idea?
Another deeply embarrassing ad from Clems Sydney.
Even Ogilvy are doing better.
Are you serious?
It’s the weekend “DN”. Get a life…
Ouch!
plop. plop. plop.
I bet it wasn’t PR’d by Clems.
This is a bunch of existing spots re-cut to a track, not a new ad?
That’s pretty good for Clems Syd. You’re lifting your game. Nice to see.
10:32… hahahhaahhaaaa…. I laughed for about 5 minutes, but that was a bit nasty.
Lets cut them some slack, It’s probably a client written ad and they had a 20k budget, a canon 5d and a first time director doing it for his reel.
I’m surprised Mitsubishi have survived the GFC at all in AUS. Good on them I say.
It proves you don’t need a cool AD to survive in the market place.
Who works on that business? Ouch!
Celebrating 30 years without mentioning the Magna!
http://www.youtube.com/watch?v=bzteixLSBfo
I thought they were saying love that card in reference to the rubbish back ground in the final CGI shot. Every other manufacturer manages to do decent CGI why does Mitsubishi stick with CG cars circa 2000? If you can’t do it right just film it!
You’ve really put your finger on what makes this ad stink, 2:03. Clearly potential buyers of Mitsubishi cars will say “I would have bought one, but for the lousy CGI in their adverts.”
Please consider a new advertising agency.
You are so out of touch, it is fashionable to be retro mr amiga. At least they removed the challenge of making the wheels rotate this time.
i’m sorry, what’s the line again?
Hate that crap.
Clemenger Melbourne must be ashamed that they are in any way associated with their ‘sister’ shop.
Lamentable.
Clems are gone
Who put that up – some pin-headed PR person?
Surely it couldn’t have been the agency.