Middleditch directs prostate cancer campaign
May 21 2010, 11:41 am | | 5 Comments
Award winning director Paul Middleditch (Carlton Draft Big Ad, Separation City) has come together with Josh Whiteman from Host to create a major prostate cancer awareness campaign.
The campaign, ‘Surviving prostate cancer could happen to you’, has been developed to provide men with clear advice on prostate cancer risk and encourages men to chat to their doctors about their individual risk and testing options.
The driving force for the campaign was actor Les Hill (Underbelly, Rescue Special Ops) who helped rally together Australia’s biggest TV, music, media and sports stars, as well as Middleditch and Whiteman, to be a part of the community awareness campaign.
The campaign will officially launch on the 25th May 2010.
5 Comments
Is this a Host client or did Josh do it all by himself?
http://www.youtube.com/watch?v=xHKTE75dgE4&feature=player_embedded
It wasn’t a Host project. Josh wrote the ads and co-directed with Paul.
eh, where are the ads?
I’d like to write a press release about the ad I’m going to write tomorrow. Lame.