Midas Australia launches new national TV commercial featuring Russell Gilbert via Circus
September 3 2012, 9:55 pm | | 9 Comments
Auto Servicing Network, Midas Australia, via agency Circus Sydney, has launched a new national television campaign featuring Australian comedian Russell Gilbert.
The campaign comprises a series of commercials set in a fictitious Midas Service Centre. The spots were produced by Chesterfilm and directed by Matt Bird. The campaign will be appearing on free-to-air TV networks and Foxtel.
9 Comments
Poo-slapper.
Ghastly
Dear Midas Client
You have obviously spent a lot of money on media and production that has clearly gone to waste. These executions have no idea and no strategy. They are forced and cringeworthy and do absolutely nothing for your brand.
Next time speak to an agency that has the credentials to handle your account.
Have a nice day : )
Dear CEO.
Wow when there is so much shite out there I can’t see how these ads could stir up such a shrill and breathless comment.. whats the matter mate didn’t win the pitch or did you lose the business?
Why do you post stuff like this on your site, CB?
Can you see Campaign in the UK letting this rubbish into their editorial (apart from Turkey of the Week).
Circus Sydney? Is that like the Cirque Du Soleil? Obviously the originator of this idea is a self absorbed clown. About as funny as a really bad Dad joke!
Dear Tom
I am a client and these ads are actually worse than the shite out there. And judging by their calibre it is quite obvious that the account didn’t go through a pitch process. I just feel for other clients out there who get the wool pulled over their eyes.
Have a nice day : )
Lol. Probably got the account over a cup of coffee and a Lammington. But what does that matter. These are no worse than a lot of the stuff being churned out – just a shame that so much more could have been done for the brand had creatives been allowed to add some input. Client or suit , who ever penned these scripts certainly isn’t a creative, or at least not one that’d get a gernsie in any creative dept I’ve worked in.
So CEO you are a client?… Sure you are mate…Of which Clinic? I repeat your criticism is way over the top for anyone other than someone with an axe to grind.