Melbourne’s 91.5FM takes to the streets with a range of video ads playing in Melbourne buses

January 17 2012, 7:19 am | BY Lynchy | 1 Comment

Screen shot 2012-01-17 at 7.22.06 AM.jpgDMG Radio Australia has launched a new marketing campaign for Melbourne’s 91.5FM, partnering with In Transit Media to take the station to the streets with a range of video ads that are playing in buses throughout Melbourne. 

The ads will run on 40 screens in buses on 27 bus routes across 35 suburbs, for three months.

VIEW THE AD

Concept –

Tanya Simpson, Melbourne 91.5FM marketing and integration director, 

Rohan Brown, Melbourne 91.5FM assistant program director

Creative –

Oliver Bibby, graphic designer, DMG Radio Australia