Melbourne agency Spinach takes royal point of view in campaign for Moracom Furniture + Fitout
Melbourne creative agency Spinach Advertising has taken advantage of a discussion in British parliament this month and used it as inspiration for a new print and poster campaign for Moracom Furniture + Fitout.
Spinach was asked to develop a campaign to appeal to CEO’s, MD’s and office managers to highlight the productivity benefits of ergonomic office chairs and professionally designed office layouts.
The Print and Poster ads feature the headline: ‘The mind cannot absorb what the backside cannot endure.’ The headline is in fact a quote attributed to Prince Philip, The Duke of Edinburgh by British Prime Minister, David Cameron in Parliament recently.
Paying tribute to the wit and wisdom of Prince Philip ahead of his 90th birthday, David Cameron quoted ‘repeatable examples’ of his remarks.
Spinach executive creative director Frank Morabito said: “It was one of those incredibly
serendipitous moments. We were working on a brief for a range of office chairs and office fit-out service when Prince Philip’s quote made the news broadcasts. It’s a brilliant line and we just had to make the most of it.”
The print campaign is scheduled to launch in July.
Creative Credits:
Art Director: Melinda Pritchard
Creative Director: Frank Morabito
Photographer: Alex Aslangul