Mediacom to take over media planning and buying from OMD on Westpac following review
October 7 2011, 10:20 am | | 3 Comments
The Westpac Group today announced the commencement of a strategic partnership with Mediacom following a comprehensive review of media services.
Mediacom will support the activity of the various brands within the Westpac Group, including media strategy, planning and trading services. The new agreement does not extend to online search, which is handled by each brand within the Westpac Group individually. Transition arrangements will start on Monday with the new three-year agreement with Mediacom officially commencing from 1 December 2011.
3 Comments
Woop de doo.
Word on the street is it’s not just Westpac ditching their media partner. Look out for more news soon…..cough….ANZ….cough….
Pay peanuts get monkeys.