Media buyers can win tickets to the World Cup South Africa with the Green and Gold Army

March 31 2010, 10:13 am | BY Kim Shaw | No Comments

Festival of Football SHIELD_Fanatics.jpgIn the lead up to its broadcast of the 2010 FIFA World Cup, SBS’s ‘Festival of Football’ launches today with an innovative trade campaign designed to foster engagement and bring the Cup to life.

 

SBS is inviting media buyers on its journey to the World Cup by offering participants the chance to win tickets to South Africa to experience the event LIVE.

 

Personalised weekly trivia questions will be delivered via eDM to media buyers and each correct answer goes into a draw to win a coveted Green and Gold Army World Cup package.

The Green and Gold Army prize includes flights and transfers to SouthAfrica with the Green and Gold Army, 19 nights accommodation and entryto eight World Cup matches including three Socceroos group matches.

 

Every week participants will also have a chance to win additionalprizes worth up to $300, including official World Cup merchandise andSouth African wines.

 

Says SBS director of advertising sales Mark Fairhurst: “SBS is 100 percent committed to creating an unforgettable football experience foraudiences and also for our industry.

 

“This competition kicks off SBS’s trade activity developed for the FIFAWorld Cupä, which we hope excites our clients and keeps them across theworld’s biggest sporting event.”

 

As well as the competition, SBS is also planning a media World Cupevent soon, which will further connect media buyers and advertiserswith the World Cup.

 

SBS has adopted a unique approach to fostering personal connectionsbetween advertisers’ brands and SBS’s official FIFA World Cup broadcast.

 

“SBS is the best place for advertisers to tell their World Cup storyand there is no better opportunity for us to bring clients directlyinto contact with our biggest broadcast event, get them excited andhelp them keep our brand top of mind for their campaigns,” Fairhurstsaid. “The feedback we get for these world-class sporting events isoverwhelmingly positive and as a smaller broadcaster, this is anextremely valuable sales initiative.”