McDonalds celebrates one million Facebook fan milestone with new content piece via OMD Word
McDonald’s Australia has this week joined the ranks of a handful of Australian brands, reaching the one million Facebook fan milestone and becoming the largest Australian QSR Facebook community.
Says Mark Wheeler, head of digital marketing for McDonald’s ANZ: “With social media and digital playing an increasingly important role in McDonald’s brand communications, hitting the one million fan milestone is something we’re lovin’.
“This is testament to the work of the OMD Word team, who over the last three years have carefully nurtured the page and helped us with the consistent growth we’ve had on the page. We look forward to seeing where we’ll be in three years time.”
To celebrate the occasion, McDonald’s has created a video that draws inspiration from, and celebrates, the varying nature of Facebook fan loyalty by highlighting the weird, wonderful and wacky comments that Macca’s fans have posted to the page since 2011.
Says Thomas Hutley, social director for OMD Word: “We wanted to treat our fans and create a light-hearted and fun piece of content that showcased the quirky commentary regularly posted to the page.
“That said, whilst one million fans is a fantastic achievement, it’s really just a number and our focus moving forward is to continue engaging our community through interesting and relevant content.”
Social Media Agency – OMD Word
Production Company – Infinity Squared
Director – John Pace Writer – John Pace
Pixel Artist – Ivan Dixon
Animation – Ben Zaugg
Creative – Jess McLeod
Producer – Morgan Taylor
E.P – Dave Jansen
5 Comments
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Love the pixel style!
The last three Campaign Brief entries include folks with open mouths to express youthful energy. Is this a trend?
What a douche.
White bread