McCann Sydney promotes Newington College via print, cinema and online marketing campaign
June 1 2011, 4:26 pm | | 16 Comments
McCann Sydney has created a new print, cinema and online campaign for Independent Sydney boys school Newington College.
16 Comments
This is really nice work. Is there a third in the campaign? Would love to see it.
I see what they did there.
Wow… I haven’t seen an ad like this since 1995.
That lock up is damn ugly.
The flux capacitor is working again.
They pulled the old ‘visual swapsies’ trick. Amazing.
@4:43PM Yeah, there is a 3rd in the campaign and it’s a hand with the middle finger up but the middle finger is actually a test tube. Stop commenting about your own work.
@1.11am… why don’t you get a life and stop staying up all night slagging off other people’s comments about genuinely intelligent, thoughtful, fresh work. I agree @4.43pm… would love to see where this goes. I also think the idea could work in digital and TV.
Meow!
Remember when McCann said that the 10 best ads out of Australia 2011 were gonna be theirs? Or something like that?
Yeah…
That’s really clever. If you make a river into the shape of a rugby ball, it actually looks, on second glance, a bit like a rugby ball. This idea knows no limits. Imagine if you could shape McCann Sydney into a half decent agency…
Why does everything have to come back to rugby for you guys?
disappointingly low rent. if ever there was a case for long copy then this is it.
Swapsies at its shittiest
i think half these comments would be from snobby fuckwit shore and riverview boys, raging and jelous that there schools are pieces of shit.
where did you see it