McCann Melbourne’s ‘Dumb Ways to Die’ + M&C Saatchi/Mark Sydney’s ‘Build with Chrome’ score Nominations for Digital Advertising at D&AD
Australia has scored two of only seven Nominations awarded for Digital Advertising at D&AD.
Nominations in the category went to:
· Dumb Ways to Die by McCann Melbourne for Metro Trains
· Build With Chrome by M&C Saatchi/Mark, Sydney for Google Australia, LEGO
· Nike+ FuelBand by R/GA for Nike
· The Liberation by North Kingdom for ONLY Jeans
· Hashtag Killer Case by DDB Worldwide New York for Water is Life
· Faktum Hotels by Forsman & Bodenfors for Faktum
· Love to Bingo by AlmapBBDO for Getty Images
There were a further 33 that were awarded In-Book status by the judging panel for the Digital Advertising category.
The In-Book work, which will appear in the 51st D&AD Annual, was:
· Who Cares? by DDB Stockholm for Swedish Armed Forces
· YouTube SpaceLab by Google London for YouTube
· Call of Duty: Black Ops II by 72andSunny USA for Activision
· Clouds Over Cuba by The Martin Agency for The JFK Presidential Library & Museum
· Bodyform Responds :: The Truth by Rubber Republi for SCA / Bodyform, Carat
· The Dove Ad Makeover by Ogilvy & Mather London for Unilever (Digital Adverts)
· iQ Streetview by Happiness Brussels for Toyota Belgium
· The Science of Imitation Milk by Goodby Silverstein & Partners for California Milk Processors Board
· The Smallest IKEA Store in the World by Memac Ogilvy for IKEA
· Old Spice Muscle Music by Wieden+Kennedy Portland for Procter & Gamble
· VIP Fridge Magnet by TBWA\RAAD Middle East – Dubai for Red Tomato Pizza
· The Dove Ad Makeover by Ogilvy & Mather London for Unilever (Use of Social Media)
· Metropole Tweetphony by Euro RSCG BLRS for Metropole Orkest
· Gang Up for Good by Leo Burnett Chicago for P&G
· The Society of Good Taste by Crispin Porter + Bogusky Boulder for Grey Poupon
· Mariachi by AMV BBDO for PepsiCo, DORITOS
· Dumb Ways to Die by McCann Melbourne for Metro Trains
· Driving Dogs by Draftfcb Auckland for MINI New Zealand
· Goldenchains by CLM BBDO for ALB
· Civil Rights Captcha by Prime Group for Civil Rights Defenders
· YNYWYH Twitter Campaign by AMV BBDO for MasterFoods
· OREO Daily Twist by Draftfcb New York for Mondelēz International
· Easy Way Subtitles by Loducca for Easy Way
· Don’t Cover it Up by Bartle Bogle Hegarty for Refuge
· SR Plus by Forsman & Bodenfors for Swedish Radio
· One Copy Song by R/GA for Adam Tensta
· Create the Rainbow by BBDO Canada for Wrigley Canada
· The Ballerina Stunt by Forsman & Bodenfors for Volvo Group Sweden
· Recipe Receipt by Ogilvy Brazil for Unilever
· Chrome Web Lab by Google London for Google, Chrome
· The Beauty Inside by Pereira & O’Dell for Intel, Toshiba
· Dikembe Video Game by Wieden+Kennedy Portland for Procter & Gamble
· The Parcel Memory by åkestam.holst for The Swedish Post
Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.
Says Iain Tait, Foreman of the Digital Advertising Jury at D&AD 2013: “It feels like a year in which the industry has really matured. The quality of entries this year is higher than I’ve ever seen it and I think this is down to the fact that technology platforms like YouTube and Twitter are so accessible and open up a variety of tools that anyone can pick from, from the more traditional agencies to the tech-forward. It will be exciting to see where we are in another 12 months.”
Tim Lindsay, Chief Executive of D&AD added: “It’s been an astonishing year for digital advertising entries as we can see from the sheer volume of work being recognised – forty pieces of work was awarded by the jury compared with twenty-two last year. The fact that so many of the campaigns – from iQ Streetview through to Bodyform Responds: The Truth – aren’t from the traditionally earned-media space shows that the industry is creating truly great work that people want to talk about, share and take part in.”