McCann Melbourne’s ‘Dumb Ways to Die’ scores Nomination for Radio Advertising at D&AD

‘Dumb Ways to Die’ by McCann Melbourne for Metro Trains and ‘Call Girl’ by DraftFCB Auckland for Prime Television both scored Nominations in the Radio Advertising category at the 51st annual D&AD judging event taking place this week at London’s Olympia Exhibition Centre.

Nominations in the category went to:

·  Dumb Ways to Die by McCann Melbourne for Metro Trains

·  Call Girl by DraftFCB Auckland for Prime Television

·  Frank by Grey Group Canada for The Salvation Army

·  Death Doesn’t Try Very Hard – Chocolate Bar by FoxP2 for FRANK.NET

·  Distance To Danger by Net#work BBDO Johannesburg for Mercedes-Benz

·  Knock, Knock by Young & Rubicam Advertising New York for Campbell’s Soup Company

·   Poetry by Young & Rubicam Advertising New York for Campbell’s Soup Company.

There were a further 11 campaigns that were awarded In-Book status by the jury for the Radio Advertising category.

The In-Book work, which will appear in the 51st D&AD Annual, was:

·  Vincent by Ogilvy & Mather London for Ford of Britain

·  Rottofest – Laugh Track – Sitcom by Marketforce Advertising for Vulture Culture

·  Radio Ghosts by Serviceplan München for Johanniter-Unfall-Hilfe e.V.

·  Rescue Radio – Tagalog Rescue by Memac Ogilvy & Mather for Sawa Mninjah

·  Universe by TBWATequila for Lend Lease Retail Investments

·  Christine’s Flavor Tip by Arnold Worldwide Boston for Centers for Disease Control and Prevention

·  When Will it End? By Ogilvy Cape Town for Kraft Foods South Africa

·  New Shoes by Leo Burnett Chicago for Fifth Third Bank

·  Courtesy Day by Publicis Belgium for Renault Group

·  Poetry by Young & Rubicam Advertising New York for Campbell’s Soup Company

·   Knock, Knock by Young & Rubicam Advertising New York for Campbell’s Soup Company

Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.