McCann Melbourne and RID take the sting out of irritating vuvuzelas with topical radio spot
July 1 2010, 4:51 pm | | 12 Comments
On the back of the international irritation over the disruptive sound of vuvuzelas, McCann Melbourne has created a topical radio commercial for RID insect repellent. En masse the annoying drone of the plastic horns has been compared to a hive of bees or a swarm of mosquitos, so it was a natural fit for RID Australia’s most trusted insect repellent. We hear a football commentator’s voice smothered by vuvuzelas. Relief from the sound comes in the form of strong spray of RID. It will run on FM radio over coming weeks.
CREDITS
Client: RID
Agency: McCann Melbourne
Creative Directors: Nick and Phil
Creatives: Nick & Phil
Account Management: Anthony Keck.
Sound Engineer: Phil Kenihan, Front of House.
Mix: Sam Hopgood
Voice: Lee Perry, Michael Robinson.
12 Comments
So awesome. Great idea.
Yeah nice, haven’t seen much from McCanns good to see some fresh thinking coming out of there!
Damn vuvuzelas
Nice idea was dying for it.
Hope they don’t get into trouble for mentioning a FIFA players name.
Nice work
Good work Nick & Phil.
Hopefully it’s the start of some more good work to come out of McCanns
Could be a Caxton?
Great minds think alike? http://www.youtube.com/watch?v=94frhollceo
That is AWESOME!!! Original and well executed. Even the Haters on here should love it
Great, topical piece, but relevance to winter? Shame it’s not summer – this would be an absolute winner for sure.
Like that?
Then you’ll LOVE the exact same tv execution for ‘OFF!’ on AdsofTheWorld.com today.
So you could only get 9 people from your agency to comment?
WOW!!
THAT IS REALLY GOOD!!!
ugggh.
Nice guys. The ad we all wanted to make. Good on you for the initiative. Great spot for radio.