M&C Saatchi Sydney’s new Moccona campaign invites punters to ‘Indulge in the Moment’
Moccona has launched a new M&C Saatchi-created campaign in support of its Super Premium Specialty Blend range, inviting consumers to Indulge In The Moment.
This is the third campaign in the series featuring Moccona’s iconic glass jar.
Shot on location in Montevideo, the TVC (which went to air last night) depicts a woman who keeps her happiest memories in empty Moccona jars. As she sips her coffee, she indulges in the memory of a kiss in Room 18 of a beautiful European hotel…
The campaign reinforces Moccona’s brand positioning: “For lovers of coffee” and will roll out in the coming weeks across outdoor and digital.
Says M&C Saatchi executive creative director Ben Welsh: “A gentle touch was needed with this idea. Romance is tricky but I think it’s captured here. The story is left to the viewer to complete. I sigh every time I watch it – just like our two previous spots.”
Agency: M&C Saatchi, Sydney
Executive Creative Director: Ben Welsh
Creative team: Lizzie O’Hara-Boyce and Jason Woelfl
Head of TV: Rod James
Group Account Director: Yash Gandhi
Director: Ben Briand
Producer: Nerissa Kavanagh
Production company: Prodigy Films
Local coordination: El Camino Films
20 Comments
I want to vomit.
I sigh when i watch it as well because i’ve watched it twice now and i’m still not clear on what’s happening. (i didn’t read the PR spiel)
I understood this one and still remember it today.
http://www.youtube.com/watch?v=w8LeCJtKjEI
Wow, bloody harsh … and wrong. Beautifully, beautifully shot. Think this works extremely hard for the brand. Love the continuity of the romance from the previous spots. Nice stuff!
EW
Really nice spot.
How stupid are you, “Shropshire”? Or do you just work for a rival agency?
Agree beautifully shot and nicely cut too.
Saw this on Telly – it really stood out, beautiful.
Nicely shot piece of crap rubbish poo jabbers wipe
There’s been a lot of ads that have waddled around the idea of capturing, enjoying the moment etc. But this one for me, had done it better. I really enjoyed it and when I saw all the other jars, each containing a ‘moment’, I wanted to know more. It sucked me in.
Right, so this dizzy klepto nympho bint traverses the world shagging blokes and stealing expensive hotel keys, which she collects in empty coffee bottles in the kitchen cabinet at home. Thank fuck you didn’t show us the paint tin of human ears in the broom closet or the shoebox of severed penises that she keeps under the bed.
Awesome. Pour me some of that coffee.
As a female who doesn’t drink instant coffee i’m going to go buy some and skull it – that is a sexy ad.
FYI, cinematographer was Adam Arkapaw of Animal Kingdom/Snowtown fame.
Absolute crap and if you don’t know that, you’re living in the same fairy tale world as the woman in the commercial.
@ “The Truth”
Everyone in advertising is living in a fairy tale world mate.
Boys, boys, boys – stop commenting please. You don’t ‘get’ the Moccona commercial for the same reason you don’t ‘get’ your wife and frankly you don’t ‘get’ it very often.
We get plenty of your wife though Roger.
I once had a nescafe in a travelodge and it got all arty.
Yeh it looks great but Moccona ISN’T for lovers of coffee
Nicely rolled in glitter.
LATERZ
BABY