Big Richard departs Naked into M&C Saatchi
M&C Saatchi, Sydney has won strategic and creative duties on condom brand Big Richard, replacing incumbent strategy and creative agency Naked.
The Australian market was attracted to Big Richard when it launched in mid-2010 via a cheeky marketing campaign that featured fornicating rabbits.
M&C Saatchi Australia managing director David Whittle complimented Naked for the memorable launch: “However, it is now time to thrust forward with a marketing program to significantly rise sales. Big Richard founder Lloyd Perry has huge global plans for this brand and M&C Saatchi has been brought on board to drive the growth.”
Says M&C Saatchi, Sydney executive creative director Ben Welsh: “Big Richard is a client for whom frequency and penetration is everything. We look forward to harnessing social media to encourage people to enjoy sex without risking social disease – it‘s going to be a cock a hoot.”
The agency has a wide remit to action creative, strategy, planning and activation services for Big Richard.
6 Comments
is this a snack for the creatives that die from starvation on Woolies and Optus?
Gee they’re havin’ a good run. Nice job MCS, need an art director Ben?
How’d you get this nice bit of scam-biz boys – was Jay not around?
Tasty snack though.
i imagine after woolies, optus, pizza hut, steggles etc the creatives will be like piranhas when this gets thrown into the dept.
Isn’t that ‘cock-a-hoop’?