MBCS enters local content and digital partnership with LADbible Group

MBCS has announced its first local content and digital partnership with LADbible Group.

The partnership, will bring increased content co-creation opportunities to engage Australian youth audiences to MBCS and agency partner clients, unlocking local video production, UGC content and licensing, talent and event extensions based on client and campaign needs.

Says Angélica Naranjo (pictured above), head of original and integrated content, MBCS: “We have built our reputation producing work that authentically connects brands with audiences through partnerships with publishers, rights holders and talent, delivering best in class short and long form content that powers up media plans.

“Our new LADbible Group partnership will build on the great work we already deliver to clients and partners locally and we are thrilled to be partnering with the team.”

Says Rachel Hall, head of sales, LADbible Group: “At a time where attention metrics are becoming increasingly important for our partners; we plan to not only deliver high impact, brand-lifting campaigns through this partnership, but also prove the power of effective organic social planning and buying when targeting youth audiences. MBCS has identified the need for more content-led partnerships, and we’re delighted to join them in support of this ambition.”

The partnership is effective immediately.