MAYDAY – Media Assisting Youth – launches online to turn space into dreams

July 26 2010, 4:35 pm | BY Kim Shaw | No Comments

Screen shot 2010-07-26 at 4.40.56 PM.png Media Assisting Youth (MAYDAY) has only minutes ago launched online. MAYDAY is all about turning space into dreams, and is a media and advertising industry initiative.

Founded in 2006 by a collective of like-minded individuals with expertise in media, research, marketing and advertising. MAYDAYs aim is to significantly enhance the lives of disadvantaged and underprivileged young people.

Over the past four-years, MAYDAY has provided more than $2,000,000 indirect financial support and an additional $800,000 in media support tothe youth not-for-profit sector. Operating on a nil cost basisguarantees that 100% of MAYDAY proceeds go directly to beneficiaries.

MAYDAY’sprimary function is the channeling of media inventory and expertise togenerate financial support and awareness to assist organisations andindividuals who are committed to supporting and developing thepotential of young people.