Matthew Talbot’s urban art delivers stories of hope in new donations drive via GPY&R Sydney
May 8 2012, 4:19 pm | | 6 Comments
To demonstrate Matthew Talbot Homeless services effectiveness in getting people off the street and drive donations, George Patterson Y&R, Sydney created life-sized silhouettes of rehabilitated individuals and placed these silhouettes in the spots where they once slept and begged.
The silhouettes housed emotional stories explaining the individuals’ circumstances and ultimate recovery and offered the reader an instant opportunity to sponsor the potential of someone else currently in need via a scanned QR code and URL address.
6 Comments
Lovely stuff. Nice work Bart, Dave and Nath.
I like it. Interesting, passionate and simple.
Outlines. On the ground. For a charity. What again?
Very nice. Love a good long copy execution.
I hope the kid who did this at last years AWARD school was involved/ got some credit.
Long copy ad? You’re kidding aren’t you?