Marketing 1Up partners with Communications Council for online agency training
Professional development agency Marketing 1Up has teamed up with the Communications Council to offer online courses, as part of the Council’s accreditation trajectory.
Attracting the best and brightest in the industry and retaining them can provide agencies and marketers with a unique competitive edge. Finding relevant training opportunities pitched at the right level and within budget can be difficult. Marketing 1Up now caters for both those needs by offering a portfolio of online courses aimed at busy agency and marketing professionals, on a yearly subscription basis.
All programs are supported by webinars and discussion forums to ensureinteraction and support for anyone enrolling in a course. Coursescurrently available include Digital Revolution, Revitalizing MatureBrands, The Retreat (a self-development program) and Revitalizing YourAgency, with a Cognitive Science & Consumer Behaviour course to beadded in June.
Subscribers also have access to Toolboxes – a Brand Strategy and anIdeas, Innovation and Ingenuity Toolbox – that offers briefing paperson the latest techniques, tools and thinking. The Toolboxes aredesigned to provide ad-hoc support when working on a campaign, pitch oraddressing a challenging marketing issue.
The Marketing 1Up’s offering is highly dynamic and shaped by subscriberquestions and feedback as well as emerging industry trends anddevelopments. This approach ensures that program material remainsrelevant and addresses the challenges that marketers face in real worldsituations. Subscribers also have direct access to course leaders forongoing support and feedback on a one-to-one basis.
The Communications Council has partnered with Marketing1Up to promotethe courses to member agencies as part of its accreditation program,which is designed to raise professional standards of advertising. ACertificate of Participation will be issued to successful courseparticipants.
‘Professional Development is one of the Council’s priority areas’, saysDaniel Leesong, CEO of the Communications Council. ‘We believe it isimportant for our members to consider different options when it comesto maintaining and extending the skill sets of their staff andMarketing 1Up’s courses present an enormously relevant onlinealternative . Many agencies will find it an effective way ofdemocratizing professional development.’
The Communications Council is offering a launch discount of 25% untilthe end of April with a further 10% off for Communications Councilmembers. The moderate subscription fee covers all staff working withthe agency or marketing department, which means they can take any ofthe courses on offer at any time.
The Marketing 1Up program is lead by internationally renowned brandstrategist, Dr. Peter Steidl, who has carried out assignments in 16countries on four continents and counts some 30 Fortune Global 500companies amongst his clients. He has published several books,including Waking the Giant: Revitalising the Mature Brand, and brings awealth of knowledge and global industry experience to the program.
This initiative complements the existing training options run by theCommunications Council through AdSchool and AWARD School. Theseface-to-face courses offer students comprehensive training in creativeprinciples, strategic planning and account management skills.