Mamamia brings agency sales in-house
Mamamia, Australia’s most highly engaged and influential online women’s community has announced that effective immediately, all national media and partnership sales have been brought in-house.
Previously a member of the Shespot Network, Mamamia will now offer brands and advertisers a variety of unique, customised solutions to connect and engage with women across Australia.
Says Mia Freedman, founder and publisher/editor of Mamamia.com.au: “For Australian women right now, authenticity is key and real is the new perfect. Mamamia has always had enormous cut-through due to our embodiment of those values. Our audience is broad-reaching and enormously active online. We speak with women, not to them and that translates to industry benchmark engagement with our readers.”
Jason Lavigne, Mamamia’s CEO adds: “Mamamia is no longer just a website – we have the the largest social media following of any publisher in Australia, resulting in communications going out to 100,000 followers several times a day. This significant reach amplifies conversations across major social media networks each day creating extreme engagement that is unprecedented in this market.”
Lavigne concluded: “Obviously nobody knows Mamamia better than us, and by bringing the sales function under one roof, it allows us more flexibility with creative and execution to tailor solutions that we know provide successful outcomes for our advertising partners.
Advertisers who want to embed their brands within the authentic in-depth conversations women are having online, can now speak directly with us about our innovative solutions that meet that need.”
5 Comments
Anyone for a game of Marketing Bingo?
MM will sell to News Ltd in the next 3 months.
Why are their heads all tilted?
“For Australian women right now, authenticity is key and real is the new perfect. Mamamia has always had enormous cut-through due to our embodiment of those values. Our audience is broad-reaching and enormously active online. We speak with women, not to them and that translates to industry benchmark engagement with our readers.”
Huh?
If they’re going to do their own media and sales, they’d better hire a translator.
Real is the new perfect. Perfect is the old authentic, and authentic is what real was before it became right now.
Absolutely none of these are the new black, and I can’t speak for everyone, certainly not for all Australian women, but I just want to cut through with my enormous embodiment and engage.
I mean let’s do some broad reaching, and benchmark active readers to translate women that industry online speak, not with them, but to audience values.
Imagine taking a brief from this client.
Oh Mamamia is right.