Clemenger BBDO leads agency pack at shortlist stage of MADC Awards – book now for awards night at St Kilda Town Hall, Thursday, October 4
At a sold-out lunch at The Smith in Melbourne today, MADC President Nigel Dawson announced the finalists for the 2012 MADC Awards.
Clemenger BBDO, Melbourne leads the agency pack with 38 finalists, well ahead of second-place Grey with 16 finalists and DDB, Leo Burnett and JWT, all with 11 finalists.
The Awards night is in two weeks at The St Kilda Town Hall on Thursday, October 4th at 6pm.
Jury Chairmen also gave their assessment of the judging:
Kieran Ots, Leo Burnett Sydney: Digital
Says Ots: “What I saw in this body of work were some strong ideas. Some great examples of design and craft. Some polished technical executions. And work that shows there are some clients who have an appetite for pushing 
beyond the expected.
“What was rare was work that managed to tie all of these elements together. That found new ways to make technology truly part of the idea, or fresh approaches to create ideas that work among and around people.
“This means that as much as anything else, this work shows that there’s a massive opportunity for those who can pull these threads together. The talent, and the skills and the desire is clearly abundant. And the potential that these represent is huge.”
Jay Furby, Jay Grey, Sydney: Radio
“There were few entries but what was rewarded on the whole was worthy. I was not a judge or an executioner, as chairman I wanted fair play and honor and was satisfied. Melbourne is a wonderful city and personally I am exceptionally fond of its creatives, who excel in terms of their professional abilities, skill at dancing on tables and the ludicrously diminutive size of their nipples.”
Tom Martin, Clemenger BBDO Melbourne: Integrated, breakthrough and DM
“Integrated, promo and direct are categories at which we really excel in Melbourne.
“We do big jobs that tackle real world business issues, and this year was no exception. There’s everything from paint manufacturers to energy companies to convenience stores and the work that’s made it through is of a world-class standard.”
David Ansett, Truly Deeply, Melbourne: Design
“The task of judging design awards brings with it great challenges. The context in which we view design is truly global. When comparing a brand identity or signage project we judge it against the best identity and signage anywhere in the world, as brands today operate without borders, and brand design even more so. Add to that the personal aesthetic preferences of the designers involved, and in this year’s design jury we had a great and varied spread of taste. And so, as with previous years, the design craft category of the MADC awards was judged with a high degree of constructive criticism.
“The work entered in this year’s awards reflected the global perspective of our industry. Australia does not have a strong design narrative as many countries do. Our designers view themselves as part of a world community and are inspired by the myriad of creative influences that represents. The work throughout all categories that we judged reflected this broad and diverse approach to great design – making it both wonderful to view and challenging to find a common ground for the judges.
“The end result was a light sprinkling of bronze, silver and a single gold award. Our sense as a jury was that whilst this reflected the design work judged, there was much great local work that had not been entered – the results being more of a reflection of what was before us than the quality of our local design industry. We hope that that next year and beyond we may see a greater level of participation in the MADC awards by Melbourne’s design community.”
Luke Chess: Print, poster, outdoor and ambient
“Print, poster, outdoor, ambient: the name itself represents a broad swathe of advertising, and so this year did the work. At best, and rightly awarded, some work will (and has) be picked up at the most discerning international shows. Indeed some pieces stretched our understanding of what the category itself was about – which is always great to see. Other work however was either poor, or poorly entered, and in both cases, this stuff missed out. But that’s what award shows are all about, right? I was glad and honoured to be a part of this jury and I thank each juror for their considered opinions. Good on youse.”
There are limited tickets available, which you can buy here.
View the finalists – MADC 2012 Finalists.pdf
13 Comments
The MADC!
Good work C.I. Studios team, the dogs look hilarious!
It’s actually spooky how much those three men look like certain breeds of dogs.
And how bad that pdf is.
Give a dog a bone.
MADC can you please supply a PDF that just lists the category, name of entry and name of agency. That oughta fit on one page.
Where are the shots of them sniffing each other’s asses, licking their balls (preferably their own), humping a bitch?
Like most show dogs, these have probably been neutered, but the memories live on.
By the way, where are the photos of the bitches?
Oh right, it’s Australia.
No work from Patts? What’s that about??
What’s with the PDF? Category and Title only! That’s about as useless as pack dinners at an awards event!
Patts stopped entering a few years ago.
Kinda makes it a strange competition. Only Melbourne agencies, but not the best agency in Melbourne this year.
They will be handing them out to the other Melbourne agencies like door prizes, just turn up and collect a bad full.
That Patts are the best in Melbourne is debatable
Dear Ed, first, get your facts right. Patts stopped entering only last year. They did so because of a petty dispute between the agency’s ECD and the MADC organization about some dubious scam entries and the fact that the same organization also handles PR for Clemenger Melbourne. It’s their choice not to enter for what they claim are valid reasons, whatever those reasons may be. However, Patts is only one Melbourne agency. A great one, indeed. But the show must go on, at least for the rest of us that don’t work at Patts. And for the sake of the Melbourne creative industry. Is it easier to win without Patts in the run? Undoubtedly. However your assessment that they will be handing awards to everyone at the door is actually not only naive, but insulting to the panel of judges that are some of the best creatives in the country. Is like saying that Yohan Blake is not a great world champion just because Ussain Bolt didn’t run. The Melbourne creative industry can’t be held to ransom by the personal feud of one Creative Director and the MADC. It can’t and it won’t.
“the ludicrously diminutive size of their nipples”?
Robbers Dog….