MADC competition: opportunity for junior creatives to have their work published in The Age
Calling all copywriters and art directors with three years’ experience or less. The MADC is running The Age Creative Raw competition on Friday, 25th November.
The Age Creative Raw is a unique experience for junior creative teams – you take a live brief in the morning and spend the day working out how to impress the judges with your brilliant idea for a newspaper ad in response. All the teams come together for judging at the end of the day and the winning idea is professionally produced and published in The Age.
The client is a major brand and is kept a secret until the briefing session in the morning. Past clients have included Tetley Billy Tea, Dodoni Fetta Cheese and Mountain Goat Beer. The competition is open to teams only and includes people working in agencies, students and people looking for their first job. You must be available and in Melbourne on Friday 25th November.
Send your email to info@madc.com.au or click on the following link.
5 Comments
“… and the winning idea is professionally produced and published in The Age.”
No it won’t be. Maybe as a “competition winner” in a feature article, but not as a real ad anyway.
What’s the email address we use to register interest pa-leeeeeease
Wasn’t last year’s published?
For Billy Tea?
The email address to register is info@madc.com.au
As for the ad being professionally produced and published, this is correct – the prize for the winning team is to have their idea made into a real ad (ie professionally produced) and then published in The Age as an ad.
It really is a great competition for juniors in the industry to have a go at getting a creative idea published. It’s a realistic competition – the idea has a brief and must utilise the media in the most creative way possible. There is a real client and the Marketing Director will be part of the team judging the work at the end of the day.
Last year’s winners, Psembi Kinston and Louise Khong, wrote a brilliant ad for Billy Tea and it was run as a full page ad on Australia Day this year. The Age could have run the ad earlier but they really bent over backwards to try and make the published date relevant to the creative.
But for the young team involved, the prize got even better. The client liked it so much, they bought the idea from the team and continued to run the creative.
Top creatives in Melbourne generously donate their time to mentor and advise the young teams and come together as a judging panel at the end of the day.
And it’s free to enter for the teams.
had a massive run, full page in the saturday Age