George Patterson Y&R leads the agency pack at the shortlist stage of 2010 MADC Awards
CB Exclusive – The MADC Committee has just announced the finalists for the 2010 MADC Awards, and GPY&R leads the agency pack – not including Craft – with 38 finalists, more than twice the finalists as equal second placed Clemenger BBDO and Leo Burnett with 17 finalists apiece, followed by DDB with 15 finalists.
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AGENCY FINALISTS
1. GPY&R (38 finalists)
=2. Clemenger BBDO (17)
=2. Leo Burnett (17)
4. DDB (15)
5. M&C Saatchi (10)
6. JWT (8)
7. Visual Jazz (7)
=8. CHE (6)
=8. Clemenger Proximity (6)
=8. Grey (6)
=11. AJF (4)
=11. Boffswana (4)
=11. Mojo (4)
14. Digital Folk ST&P (3)
=15. Badjar Ogilvy (2)
=15. The Campaign Palace (2)
=15. Marmalade (2)
=15. Whybin\TBWA (2)
19. DraftFCB (1)
(Agency finalists do not include Craft)
Says Richard Ralphsmith, president of the MADC (left): “Just toget it out of the way, here’s the obligatory list of clichés from thepresident in announcing the MADC Awards finalists: This year we had abumper crop of entries. This made the judging incredibly difficult. Many harsh decisions had to be made. The standard was extremely high, more like a big international show than a local one.
“Now I’d like to put my hand on my heart and say that each statementabove is absolutely true. So congratulations to all of the creativepeople who contributed to 2010 being such a stellar year for the MADCAwards. Thank you also to the enablers – the producers, the suits andthe clients – who believe strongly enough in the power of ideas to makethem happy.
“I just realized that I accidentally typed ‘happy’ instead of ‘happen’.But now that I see it, I’m going to leave it that way. Ideas are likepeople. When they get to freely and fully express themselves, you cansee the joy in them. There’s a lot of joy in the 268 finalists below.
“Well done to all finalists. Thanks to the judges. Finally, make sureyou come along on August 27 to what will surely be the mostsplendiferous MADC Awards since 48-point Franklin Gothic was in vogue.”
The Awards night will be held on Friday, 27th August at Peninsula, Shed14, Central Pier Docklands. Tickets will go on sale on Monday, 9thAugust.
49 Comments
Go Collins St. Well done.
Ahhh Ralphsmith.
So many promo shots.
So versatile.
WOW! I thought it was going to be a Clems year. Nice work Patts, smashing it!
That’s a big haul from Coulson’s crew, good to see.
Hope you guys take take it out, you deserve to be best in Melbourne.
Patts more than double Clems, that’s an interesting result.
A lot of good work coming from quite a few Melbourne shops this year. Looks like it will be a strong show.
Love the Picnic thing.
Are the MADCs still going?
Ha Ha Ha…
Will I be credited if the Anonymous posters win???
Melbourne advertising is alive and well.
Good luck to all that are nominated.
For those that haven’t been, use it at a source of motivation for next year.
Where’s that pencil…
suck the sour lemon Clems
Why have a melbourne only award show?
It’s like winning at the commonwealth games, no one gives a toss except your mum.
12:59 – But your mum is so good at giving tosses, it’d be a shame to put her wristy talents to waste.
Nice to see Whybins doing so well.
Nice to see Draft FCB doing so well,
Damn we’re good. TIA.
Lol 1:10
Grats Patts and we’ll see where the metal lands on the night. Although Clems is behind on the tally of finalists, I’d say they’ll be right up there at the end of the night.
No, I don’t work for either.
Landlord insurance? Fuck me. Good to see you are toweling it up with real clients. You must be real proud.
Well done Patts – a dedicated crew with a thirst for great work. BOOM!
@12: 59 = muppet.
Don’t get too excited by finalist numbers, 11:44, 11:47 and 11:49. Lots of finalists doesn’t necessarily mean lots of metal.
I’m still fucking stoked that my Earth Hour ‘for the love of god, let it die’ quote is on the entry.
MAMMOTH MAMMOTH effort Patts and crew
2:33 Landlords Insurance is a paying client – more than what we can say for guide dogs
When new hires are announced and they list their award tally in the PR release, this show ranks right up there with a mobius – no one even bothers to mention it.
So keep on spanking about metal, MADC doesn’t amount to a wet fart.
MADwho? Is that thing still going? It’s about as real as the AADC Awards. And about as relevant…
So, I guess we’re to assume one of two things;
the people bagging MADC are either those who only enter internationals, or unfortunately didn’t land a finalist.
I reckon it’s the latter.
Hello 3:12. What about Melbourne FC? Is that a paying client too? Real clients…my ass. Have fun over there with connect furniture.
MADwho?.. NickWho? I’m pretty sure you couldn’t walk away with MADC gold. Probably not even a finalist for that matter. You dunce.
Connect furniture certainly is a paying client – just for the record.
When you think about it, why bother with AWARD either. When all that matters is Cannes and D&AD
4:19 Baggers is that you?
Connect Furniture? That’s right, I saw the press ad in my local Leader newspaper. Did Patts design the website too?
http://connectfurniture.com.au/
I got a finalist, I’m wrapped, so get fucked.
I think everyone with finalists here is aware of the MADC’s standing in the world. They realize it isn’t even on the radar of the rest of the country.
However when the work is world standard why not celebrate and honor the best in the state. It will certainly be interesting when the AWARD shortlist is announced. It might look a little similar.
One thing we do know is the AWARD night is never a patch on the MADC party. One of the great nights, win or lose.
All the best to all finalists.
Fosters….. is that a paying client?
Well done to Patts, awesome people, awesome agency.
Ben and crew! Well done! Big hug from the other side of the world.
4:11
Spot on. I’m sure all those commenters who dis the madc will be there on the night, slapping winners on the back and thinking next year is their year. Sad.
4.54, no that wasn’t me. I have the utmost respect for my previous agency and the humans who make ads there.
I leave the snide, underhanded comments to tossers like you.
Simon
TBWA talks the talk, can’t do the walk it seems.
Man, I’m really sick of the whole Patts/Clems bitching. It’s old and boring. Like most of the bloggers here.
I’m all for the MADC, for the pure fact that it’s a damn good piss up!
Leave the congrats til after the show. It’s quality not quantity…
@4:49.
I would hope that every finalist is considered quality. Isn’t that the point of a shortlist? An agency that has a large ‘quantity’ of ‘quality’ covering a range of projects/clients is surely worthy of congrats…
Gareth…youre a mammoth mammoth sycophant
Gareth frickin rules…he is MAMMOTH MAMMOTH!
Who’s going to see MAMMOTH MAMMOTH at the Hi Fi in OCt with Airbourne?
4:59PM. You’re not wrapped; you’re rapt.
You know fucking it 11:19. It’s going to be MAMMOTH! Cuz is so hot right now.
I’m going, it’ll be interesting to se how these boys go on the big stage. And I’m not talking the MADC stage.