MacNamara named creative director at The Works

Kevin MacNamara has been named creative director at The Works, Sydney – reporting to agency creative partner Kevin Macmillan.

Starting out in London under the tutelage of Dave Trott, MacNamara (near left, with Macmilan) has worked at Clemenger BBDO, Sydney – unfortunately retrenched in 2008 at the height of the GFC – and before that BWM Sydney (where he co-created the awarded Sumo Salad spot and Telstra Big Pond campaign), and has been recognised at international award shows such as D&AD, The One Show, London International Awards and Cannes.

For Macmillan, someone as multi-talented as MacNamara was a natural choice for the creatively led agency: “The Works was started by two creatives who truly believed in a better model and went about developing it. With strong business growth we needed to hire another creative capable of leading the business. Kevin not only understands our model of Creatives on the Forefront, he possesses the unique qualities that it demands.”

According to MacNamara the efficiencies of The Works’ agency model was a big draw card: “At The Works the creatives are directly in touch with the clients. This can cut out a lot of wasted time and energy, increasing the chances of producing great creative work.”

Adds Macmillan: “Kevin is a heavy hitting creative. Not many creatives out there have had a TVC accepted into the Museum of Modern Art in New York, Kevin has.”