Luscious International director Marcus Hamill shoots AIP charity spot for Asia and Africa

Luscious director Marcus Hamill tests his creative abilities whilsteducating others about issues that effect everyone in his latest TVCfor AIP (Asian Injury Prevention) charity organisation via agency River Orchard, Phnom Penh.

VIEW THE SPOT

AIP (Asian Injury Prevention) is a foundation set up to reduce the rising number of traffic fatalities in developing Asian countries. They are trying to get a message to people to put helmets on their kids on motorcycles. They raise awareness, talk to kids and give helmets to school children.

Says Hamill: “I’ve spent quite a bit of time traveling in Asia and ithas always shocked me to see so many kids on motorbikes without ahelmet on, so I was really keen to support this charity”.

Luscious International produces on average at least 5 – 10 charity TVC’s or community service announcements each year.

In the past AIP have done some really confronting commercials to try toget children to wear helmets. This time around they wanted to dosomething more emotive and a little less shocking

Hamill wanted to create an ethereal sort of tone, to engage theaudience and make them think they’re watching beautiful images of a kidflying.When the glass appears we subvert the audiences expectation.

Says Hamill: “I guess it’s a sort of journey from the sublime to thehorrific. I think the end result is a really emotive and chilling pieceof communication. Lets just hope it makes parents think about theconsequences of their kids not wearing a helmet”.

For any of the latest Luscious International or Viscious show reelscontact Luscious marketing director Teall Barnes:teall@luscious.com.au