Unilever turns to reality TV for the promotion of Splice Real Fruit with Dave & Amber ‘Get Real’
To promote the Splice brand extension, Splice Real Fruit, Unilever has released a reality TV show Dave & Amber ‘Get Real’. Created by Soap Creative, the first two episodes have been released online and on YouTube.
Each of the Big Brother-style two-minute videos has a cast of animated fruit characters join Dave and Amber as they aim to live the dream of becoming part of a new Splice Real Fruits.
Ensemble, Mediabrand’s branded content division, also developed a sampling activation concept to drive awareness and trial of the new product. To kick off the activity, the world’s most famous lifesaver, David Hasselhoff lead a ‘Splice Rescue’ team at Bondi Beach on Monday 3rd January, then travelled to Main Beach on Queensland’s Gold Coast on Wednesday to continue rescuing beach-goers and treating sun lovers on the beach to Splice Real Fruits ice blocks.
Launch activity will be supported by ongoing sampling by the Splice Rescue team at beaches across the country throughout January.
The Hoff also appears in the digital component of the campaign – an animated series called ‘Dave & Amber’. The below the line and sampling activity is supported by outdoor and TVC.
Credits:
Ensemble – sampling activation and David Hasselhoff
Soap Creative – Digital including Dave & Amber
Lowe – Creative
Universal McCann – Media agency
PR – Res Publica
36 Comments
Low.
What a mess.
I thought this was done by soap????
wow thats rock bottom bad
So they presented two ideas to the client, one an animated series, the other using Hoff. And somewhere along the line they decided to put them together to make this appalling mess?
Stick the Hoff.
Quite like this
Absolute shite. Why does one of them look like Buster Gonad?
I quite like these
Then you need to stop ripping billies at lunchtime 12:51…
Ha, well done guys. Made me laugh. Beautifully written.
nice job on a tough client. cute art direction too.
funny stuff. i like it.
Lowe needs someone that knows what an idea is. Quick smart.
What a pile of utter shit.
what an abortion.
2:07 beautifully written? – spare me ffsake.
The worst thing I have ever seen on this blog.
I’d rather be kicked in the plums and have a pineapple shoved up my date then ever watch that again.
Positive and bright! We should have more like this. I smell Gold!
OMG! SO BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD. In fact, this is a WHOLE new definition of the word BAD.
Funny stuff.
Some of the worst advertising i’ve seen in recent years.
They’re awesome. Should pick up some metal.
I thought Gerry Harvey’s PR campaign was going to be the fail of 2011, maybe I’m wrong.
Can’t blame the creatives however, or the suits, to get shit this bad to fly they must have seriously been up against it.
Who is it aimed at? Kids? Then why the boob jokes? Adults? Surely not, that’d be the Hoff bit.
Seriously don’t get it.
Tough call between this and AAMI’s latest effort for worst spot in a long, long while.
I’m so confused.
this is unbelievably terrible work. Seriously how do you even present something this bad to a client? How did it get approved and then made? Was anyone awake? just so bad on every level.
Is everyone watching the same thing?
It’s an entertaining approach that gives the brand a personality.
Let’s be honest, we all produce crap every now and then.
However, this agency’s real mistake was making the decision to PR this appalling campaign.
By doing this, the decision maker/s have demonstrated that they are incapable of recognising what is bad and what is good.
I just vomited on my keyboard! Horrible stuff. Still cringing now a minute after seeing it.
The animated stuff is great, nice art direction, well written, made me laugh.
The Hoff stuff is good too. He definitely got a lot of coverage in Sydney and I’m assuming it was the same wherever else he visited.
What I don’t understand is how they work together?
Wonderfully entertaining listening to the people involved in making this. C’mon people, seriously it is getting really embarrasing for you now. This is total utter garbage and should never have seen the light of day.
Why would you ever post it here? it deserves to get shot down by multiple rockets. My pet rock could come up with an idea better than this crap.
This is very bad, embarrassing work. Are they trying to rip-off the ‘Extra’ gum characters?
Oh dear, just saw the forced ‘Hoff’ part at the end. Horrible.
Absolute rubbish. No wonder no names are attached to the creative.
But they’re aren’t real, they’re plasticine and they talk. All looks a bit artificial to me, and I am an expert.
They’re not long enough.