Lifebroker offers ‘The right policy for any family’ in new campaign via McCann, Melbourne
July 20 2011, 8:34 am | | No Comments
Finding the right life insurance policy can be a tricky business. There are so many options available, it’s hard to know where to begin. Then there’s all that technical jargon to sift through. And who wants to think about their own mortality anyway?
McCann Melbourne created this campaign for Lifebroker positioning them as the experts at matching families with the right life insurance. The agency created a series of commercials based around the line: ‘The right policy for any family’.