Lid Media puts a lid on ad campaigns

Lid Media has developed a patented method to stick messages on take away coffee lids distributed to over 1,100 cafes in Sydney, Melbourne and Brisbane. A client’s message can be put on up to (currently) 2 million coffee lids per week.

Lid Media see their coffee lids being used as both a stand alone and as a support to major campaigns. It is reasoned that coffee drinkers, especially CBD office workers, are very likely to take their coffee back to their desks and park it right next to their computers making it an interesting way to get people to connect with, and respond to, advertising messages.

The cafes used are mainly CBD located and have a turnover of at least 1,500 take away cups per week. Advertising on the actual coffee cups has been around a while and proven to be quite successful for brand, promotions and directing coffee drinkers to websites. But until now the precious lid real estate has not been readily accessible to advertisers.

Lid Media is concentrating on this often hard-to-get-to CBD worker to begin with and will develop more niche targeted campaigns with selected advertisers.

Campaigns, including design, artwork, printing and distribution start at $12,000 for 150,000 lids.