Leo Burnett Sydney takes eBay off Whybin\TBWA
Following a competitive four-way pitch involving Host, BMF, and the incumbent Whybin\TBWA\Tequila, Leo Burnett has been awarded the prestigious eBay account.
Says Hamish Stone, head of marketing, eBay Australia: “After an in-depth pitch process we are pleased to be partnering with Leo Burnett to develop our major consumer facing marketing creative. Leo Burnett was the partner of choice as there is a healthy balance of creativity and thinking nestled within a solid agency that credibly maintains a boutique feel. The team at eBay is looking forward to working with Leo Burnett to move consumers’ perceptions of our brand and offer, through innovative and creative marketing that stands out in the cluttered retail marketing space.”
Adds Todd Sampson (above), CEO of Leo Burnett: “eBay is a brilliant global brand with big ambitions. We are lucky to have them as a client and have lots of ideas on how to help them grow their business. It has been another year of record growth for us and we are very proud of this win.”
6 Comments
a relief for whybins – eBay must be pretty heavy
I wonder if as many clients want to work with Rusty as they do with Todd after their increase in celebrity status.
What? Todd actually owns a collared shirt?
Are they so excited and they just can’t hide it?
LOL at 1.54, has everyone seen that video?
10:48 – twice. My Dad sent it to me the second time, he doesn’t even work in the industry.