Leo Burnett Sydney snares 2011 Census

January 5 2011, 5:06 pm | BY Lynchy | No Comments

TODD-SAMPSON.jpgAfter a hotly contested competitive pitch, the Australia Bureau of Statistics has appointed Leo Burnett, Sydney to handle the 2011 Census.

“Winning Census is a great way to start the year. Census will help determine the future of Australia and we are really excited to be a part of that,” says Todd Sampson (pictured), CEO of Leo Burnett.

Says head of the ABS Census Program, Paul Lowe: “We are very excited about the partnership with Leo Burnett and really look forward to working with them. The Census is the ABS’ largest and most important statistical collection, and the advertising campaign we will develop with Leo Burnett will be vital for its success”.