SEEK set to ask the nation: What jobs do you wish existed? in online job creation campaign launching Monday via Leo Burnett, Melbourne
UPDATED WITH VIDEOS – SEEK, Australia’s #1 job company, will do something no other job company has done before. They will attempt to bring a brand new job into existence.
The campaign, created by Leo Burnett Melbourne, which launches Monday, will ask the entire nation one question: What jobs do you wish existed? The aim is to compile an extensive list of new, never-before-existed occupations from the public’s responses. Giving them the chance to create a brand new job, one that they believe will have a positive impact on the real world.
Says Jason Williams, Leo Burnett Melbourne ECD: “We started thinking about how jobs become jobs? Usually there has to be a genuine need before they come into existence. It has to be a service that benefits us or adds to our lives in some way, shape or form. We thought if we could ask Australia to consider the services they really want and need we could potentially help bring to life. So we set out to find those jobs that don’t exist, but really, really should.”
To stimulate the public conversation entertaining online videos have been created proposing a number of wholly, original services that could eventually benefit the population.
As more and more ideas are suggested they will spark a countrywide conversation about the jobs and services that people actually want and need. Ideally some of these roles will eventually end up posted on the seek job site.
The entire campaign will be rolled out over 4 weeks through TV, online, outdoor, radio and ambient.
22 Comments
I’m going to suggest a job where you get to be the caretaker of a Great Barrier Reef Island for a year. It’ll be the best job in the world!
This is a massive idea if it comes off.
Like the seek stuff generally. Would be good if they actually made a new job exist. Interested to see where this goes.
Bike pump stealer in Melbourne alley ways?!
I believe the job of an island caretaker already existed. So this concept seems vastly different to Best Job, as it’s attempting to create an entirely new job. What if it’s pigeon poop-a-scooper – that doesn’t sound like the best job in the world to me, but it sounds like an original one.
Escalator traffic controller!
Big idea. Surprised no other job company has had a crack at this. Good luck guys.
Smart. From client and agency. Will be watching with interest.
Holy shit!!!!
This is such a strong idea for the brand. It’s a pretty big statement.
Good idea, love the canon cleaner
Oh my god. Leo’s guys if you are going to try and pretend to be impartial industry folk who like the ads please try and do it with a bit more credibility. Can u imagine a whole bunch of jadded creatives suggesting different jobs to build this rather lame promotion. Carn give it a break.
Nice idea.
Good luck to Leos and Seek, but for me, the strategy is severely flawed. Promoting jobs that don’t exist to a minute percentage of Seek users? For Seek, and its clients, creating social engagement without creating genuine interest in genuine jobs is an indulgence. This seems to be yet another one of those ‘lets do something cool because its too hard doing what really needs to be done’ campaigns.
Want to hate it because of the pink bullshit and the poor art direction, but the idea at its core is actually pretty good. Agree that it’s not the same idea as Best Job (or as good at the moment) but if they do create a new job (fuck the stupid ones offf) this is a big idea.
@dejawhat? you’re an imbecile.
They should do one about me. Then it wouldn’t be shit.
Overall idea is nice, but those videos are so fucking bad.
Pink is their brand colour doofus.
hangover home nurse could of been actually funny
if any agency needs an in-house cat petter, i’ll be here.
Video Shop deliverer !