Leo Burnett pays off for sportsbet.com.au
Leo Burnett Melbourne has put to air a new commercial for online betting client, sportsbet.com.au. The new work builds on the success of the original campaign which launched in October last year. A campaign that has helped Sportsbet achieve massive growth, cementing their dominant position as the number 1 challenger to TAB in the growing online betting market.
VIEW THE SPOT (HI-RES):
VIEW THE SPOT (LO-RES):
Says Leo Burnett Melbourne’s executive creative director, JasonWilliams: “The first commercials were about getting thesportsbet.com.au url out there in an irreverent way. This one extendsthe idea to sink a gentle boot into traditional betting methods.”
The new commercial, called Moneybags, launched last night in time forthe start of the AFL season, carrying on the theme For people who liketo bet on the net. A theme Leo Burnett created after winning thebusiness in a competitive pitch in September last year.
Agency: Leo Burnett Melbourne
Executive Creative Director: Jason Williams
Creative Group Head: Brendan Greaney
Senior Copywriter: Andrew Woodhead
Account Service: Patrick Rowe, Nathan Kent
Agency Producer: Sally Davis
Director: Steve Saussey, Film Construction
Producer: Sacha Hodgson
Sound: Colin Simkins, Gusto Music
Client Personnel: Cormac Barry, David Galbally
16 Comments
Yikes.
I like these. Well done boys. Funny enough to watch over and over as they get flogged during the footy season.
worse than the last batch
Best tag line ever. I am serious. Well done to Agency and Client.
I wish I was you guys.
skulling from the water cooler made me laugh.
Made me laugh
Good work guys. Better than half the crap on TV!
Good to see the Leo Burnett staff have gotten on here to leave a few comments.
8.49
That means that half the crap is better than it. Which is damning by faint praise.
This is immoral and wrong. Hang your heads in shame agency and client. Next time you see some destitute child or homeless vagrant, wonder whether your work put them there
doubt it
You make this blog such a pathetic bitch session. Every posting has the same tone, which means it’s the same hack people commenting. Please post your latest, greatest ads, with your name on it, so we can critic you. I didn’t think so.
Why don’t you start 11:16?
Lighten up 11.16, truth is, these aren’t that good. Are they terrible? No. But the fact is , the creators of this work ‘anonymously’ trying to blindly defend theirs or their Agencies work is, frankly, equally pathetic.
Did the client order that spot with extra cheese? You’d have to be a cheddar loving bogan to react to that commercial.
My guess is that cheddar lovin’ bogans are exactly who the target audience is.
And 3:41, just because you think of a ‘witty’ criticism, doesn’t mean you should act upon it and pollute the blog with such comments.
I really like these spots for what they are. I don’t work at Burnetts, but I’m glad to see them finally producing work that I actually notice.