Leo Burnett Melbourne wins Giant

Leo Burnett Melbourne has been appointed to handle strategic and creative duties for the Giant Bicycle Company.

Giant is one of the world’s leading bicycle manufacturers and sponsors of the famous Rabobank professional racing team, a favourite for this year’s Tour de France.

Established in 1972in Taiwan, today Giant has sales in over 50 countries with global salesof 5 million bicycles and over US$820 million in global revenue. InAustralia, Giant is a leading manufacturer in road racing and mountainbiking, sponsoring some of the country’s top riders including MichaelMatthews and Mitch Anderson.

Darren Rutherford, sales manager for Giant says “our business has beengoing from strength to strength and we were looking for a marketingpartner to take us to the next level. The team at Leo Burnettdemonstrated a clear process to help us get there and we’re excited tobe working with them”.  

Patrick Rowe of Leo Burnett said “This is a great opportunity to workwith one of the world’s most recognised sporting brands with apassionate customer base. We’re really looking forward to thechallenge.”