Lenard’s launches ‘Clever Chicken’ blitz via Seven Media’s TV, magazine and online assets

Australian chicken retailer Lenard’s has extended its ‘What’s for Dinner?’ branding initiative with a new ‘Clever Chicken’ national media campaign.

The campaign, which was created by Seven Media Group’s advertising division, SMG Red, will feature across a variety of Seven’s media assets including the Seven Network, selected magazines and online with Yahoo!7 from this week.

The magazine schedule features full page ads in New Idea, Better Homes & Gardens and That’s Life!  The Lenard’s ‘Clever Chicken’ message will also be featured on two infomercials, which will air fortnightly on Channel Seven’s The Morning Show. The campaign will also extend across Lifestyle channels on Pay TV.

Throughout the campaign Lenard’s will be collaborating with everyday food icon, Barbara Northwood. With over 20 years experience as a Food Editor currently heading up Food for New Idea, Northwood is considered a trusted advisor to Aussie women everywhere.